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Aigner SS 2024

Art Direction, Graphic Design

category

The Garage

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

what we did

The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

AIGNER's spring/summer 2023 collection "Panta Rhei", All things keep flowing, referred to the positive process of constant change. Captured through the lens of Liz Collins, the campaign featured Georgia May Jagger in powerful motion. After the long period of restraint and isolation during the Covid pandemic, we strove for the spirit of liberation and the concept of harmony and balance.

Campaign Images & Stills

Aigner SS 2024

Campaign, Advertising Design

category

The Garage

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

AIGNER's spring/summer 2023 collection "Panta Rhei", All things keep flowing, referred to the positive process of constant change. Captured through the lens of Liz Collins, the campaign featured Georgia May Jagger in powerful motion. After the long period of restraint and isolation during the Covid pandemic, we strove for the spirit of liberation and the concept of harmony and balance.

what we did

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

Creative Direction & Agency @garagecreativesArt Direction & Design @theresa__weber & Armin Brenner / Photography @lizcollinsphotographer / Talent @georgiamayjagger / Styling @cathykasterine / Hair @sammcknight1 / Make-up @thevalgarlandManicure @lorrainegriffinPost production @touchdigitalDOP @markadcockdopFilm Edit @wildislandfilms

Implementation

Creative Direction & Agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @lizcollinsphotographer / Talent @georgiamayjagger / Styling @cathykasterine / Hair @sammcknight1 / Make-up @thevalgarlandManicure @lorrainegriffin / Post Production @touchdigitalDOP @markadcockdopFilm Edit @wildislandfilms

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