Aigner SS 2024
Art Direction, Graphic Design
category
The Garage
agency
Etienne Aigner
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
what we did
The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.
For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.
AIGNER's spring/summer 2023 collection "Panta Rhei", All things keep flowing, referred to the positive process of constant change. Captured through the lens of Liz Collins, the campaign featured Georgia May Jagger in powerful motion. After the long period of restraint and isolation during the Covid pandemic, we strove for the spirit of liberation and the concept of harmony and balance.
Campaign Images & Stills
Aigner SS 2024
Campaign, Advertising Design
category
The Garage
agency
Etienne Aigner
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
AIGNER's spring/summer 2023 collection "Panta Rhei", All things keep flowing, referred to the positive process of constant change. Captured through the lens of Liz Collins, the campaign featured Georgia May Jagger in powerful motion. After the long period of restraint and isolation during the Covid pandemic, we strove for the spirit of liberation and the concept of harmony and balance.
what we did
For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.
Creative Direction & Agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @lizcollinsphotographer / Talent @georgiamayjagger / Styling @cathykasterine / Hair @sammcknight1 / Make-up @thevalgarland / Manicure @lorrainegriffin / Post production @touchdigital / DOP @markadcockdop / Film Edit @wildislandfilms
Implementation
Creative Direction & Agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @lizcollinsphotographer / Talent @georgiamayjagger / Styling @cathykasterine / Hair @sammcknight1 / Make-up @thevalgarland / Manicure @lorrainegriffin / Post Production @touchdigital / DOP @markadcockdop / Film Edit @wildislandfilms