Moncara
Art Direction, Graphic Design
category
The Garage
agency
Moncara Diamonds
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
brief
Development of the visual language for the brand launch, including the advertising design. The high quality of the products should be reflected in the images and include model, still and treatment shots.
what we did
The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.
For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.
the brand
Eponé is a newly composed skincare line, created to combine the most precious natural ingredients from around the world. The products were developed as part of spa treatments and are now also available in selected spas and exclusive retailers.
what we did
We associated the moment of "awakening" with sensual shadows in combination with water.
The imagery consists of detail shots of the skin, product shots and spa treatments, which were also shot on location in Morocco. The imagery also includes a selection of nature images to highlight the ingredients origin.
Moncara
Art Direction, Graphic Design
category
The Garage
agency
Moncara Diamonds
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
Flawless diamonds handmade in Germany. MONCARA stands for high-quality goldsmithing with loupe-clean diamonds from conflict-free sources. For the relaunch the image concept was based on the light refracted in diamonds. Therefore we highlighted parts of the model and pieces of jewelry by light sources. The pointed character of diamonds was also reflected in the lettering, which was given more modernity in combination with the playful signet.
Campaign Images
Implementation
Creative Direction & Agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @andreasortnerstudio / Styling @maximilianaufschnaiter / Hair & Make-up @uli_wissel @uschirabeagency / DOP @nextseasontv / Retouching @bird_imaging / Model Sofiya Parshyna @fantasti_ka_
Creative Direction & Agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @andreasortnerstudio / Styling @maximilianaufschnaiter / Hair & Make-up @uli_wissel @uschirabeagency / DOP @nextseasontv / Retouching @bird_imaging / Model Sofiya Parshyna @fantasti_ka_