AIGNER CONTENT PRODUCTION

Aigner Content Production

Art Direction

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

what we did

The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

For the AIGNER F/W24 campaign, we developed social media concepts that offer an inside look at the brand while reflecting the campaign’s aesthetic, shot at Rosewood in Munich. To bring this vision to life, we documented the design process at AIGNER’s headquarters and captured the models on-site. For a personal touch, we accompanied the creative director to his favorite Munich spots. Additional shoots at the Glyptothek and the wholesale flower market highlighted the campaign’s timeless elegance and color palette.

Aigner SS 2024

Campaign, Advertising Design

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

For the AIGNER F/W24 campaign, we developed social media concepts that offer an inside look at the brand while reflecting the campaign’s aesthetic, shot at Rosewood in Munich. To bring this vision to life, we documented the design process at AIGNER’s headquarters and captured the models on-site. For a personal touch, we accompanied the creative director to his favorite Munich spots. Additional shoots at the Glyptothek and the wholesale flower market highlighted the campaign’s timeless elegance and color palette.

what we did

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.