LODENFREY SHOE EDIT | Theresa Weber

Lodenfrey

Art Direction

production agency

Lodenfrey

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

what we did

The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

As part of the LODENFREY S/S25 shoot, produced in collaboration with Louise Productions, we captured the Shoe Edit with a focus on craftsmanship and elegance. By incorporating minimalistic furniture and clean compositions, we ensured that textures and shapes remained the centerpiece. The result is a refined, sophisticated aesthetic that highlights the quality and design of each piece.

Aigner SS 2024

Campaign, Advertising Design

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

As part of the LODENFREY S/S25 shoot, produced in collaboration with Louise Productions we captured the Shoe Edit with a focus on craftsmanship and elegance. By incorporating minimalistic furniture and clean compositions, we ensured that textures and shapes remained the centerpiece. The result is a refined, sophisticated aesthetic that highlights the quality and design of each piece.

what we did

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.