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Aigner FW 2023

Art Direction, Graphic Design

category

The Garage

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

what we did

The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

AIGNER's fall/winter 2023 collection "The 5th Element" reflected the connection to the past and hertiage of the brand, with the present. The aim was therefore to develope a visual language that presents the bags in a progressive way. For the shooting we worked with the fashion photographer Elizaveta Porodina, who manages to create completely unique worlds with her Art Deco Style. As one of the most influential fashion photographer at the moment, she combines the connection between the heritage of AIGNER and the present.

Aigner SS 2024

Campaign, Advertising Design

category

The Garage

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

AIGNER's fall/winter 2023 collection "The 5th Element" reflected the connection to the past and hertiage of the brand, with the present. The aim was therefore to develope a visual language that presents the bags in a progressive way. For the shooting we worked with the fashion photographer Elizaveta Porodina, who manages to create completely unique worlds with her Art Deco Style. As one of the most influential fashion photographer at the moment, she combines the connection between the heritage of AIGNER and the present.

what we did

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

Campaign Images & Stills

Implementation

Creative Direction & agency @garagecreativesArt Direction & Design @theresa__weber & Armin Brenner & Photography @elizavetaporodina / Lighting Director  @josef_beyer / Talent @viviensolari / Styling @florahuddart / Hair @clmorhair / Make-up @heikopalach / Set Design @craven_setdesign / Retouching @inkretouch / Still Photgraphy @brandlutzt 

Creative Direction & agency @garagecreativesArt Direction & Design @theresa__weber & Armin Brenner / Photography @elizavetaporodina / Lighting Director @josef_beyer / Talent @viviensolari / Styling @florahuddart / Hair @clmorhair / Make-up @heikopalach / Set Design @craven_setdesign / Retouching @inkretouch / Still Photgraphy @brandlutzt 

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