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Equality

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

client

Equality

context

Personal Project

category

Art Direction

CGI Studio

what we did

The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

EQUALITY is a brand that has been developed with great sensitivity, from packaging to imagery and storytelling. In order to expand their content, we developed two image series with CGI that deals with movement and light, set design and the tension between physical properties. The first series is dedicated to the importance of balance and harmony, whereas the second series plays with our perception.

Aigner SS 2024

Campaign, Advertising Design

category

The Garage

agency

Etienne Aigner

client

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

the brand

AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.

EQUALITY is a brand that has been developed with great sensitivity, from packaging to imagery and storytelling. In order to expand their content, we developed two image series with CGI that deals with movement and light, set design and the tension between physical properties. The first series is dedicated to the importance of balance and harmony, whereas the second series plays with our perception.

what we did

For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.

Still Images

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