Eponé Cosmetics
Art Direction, Graphic Design
category
The Garage
agency
Eponé Cosmetics
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
brief
Development of the visual language for the brand launch, including the advertising design. The high quality of the products should be reflected in the images and include model, still and treatment shots.
what we did
The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.
For the collection shoot, we wanted to capture the special Italian way of living. The production took place in the historic Villa Pizzo on the shores of Lake Como and was captured by the photographer Giampaolo Sgura full of Italian lightness.
the brand
Eponé is a newly composed skincare line, created to combine the most precious natural ingredients from around the world. The products were developed as part of spa treatments and are now also available in selected spas and exclusive retailers.
what we did
We associated the moment of "awakening" with sensual shadows in combination with water.
The imagery consists of detail shots of the skin, product shots and spa treatments, which were also shot on location in Morocco. The imagery also includes a selection of nature images to highlight the ingredients origin.
Eponé
Art Direction, Graphic Design
category
The Garage
agency
Eponé Cosmetis
client
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
the brand
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
EPONÉ is a newly composed spa skincare line, created to combine the most precious natural ingredients from around the world. We associated the moment of a spa treatment with the moment of "awakening". That's why we worked with sensual shadows and also water. In combination with a selection of nature images, we emphasize the special origin of the ingredients. The strong design of the marketing material in combination with the imagery also enabled EPONÉ to be placed in exclusive retail outlets like Ludwig Beck in Munich.
the brand
what we did
The aim of the collection shoot was therefore to develop a visual language that presents the bags in a progressive way.
We associated the moment of "awakening" with sensual shadows in combination with water. The imagery consists of detail shots of the skin, product shots and spa treatments, which were also shot on location in Morocco. The imagery also includes a selection of nature images to highlight the ingredients origin.
AIGNER is a leather goods company founded in Munich in 1965. It stands for craftsmanship, top quality and contemporary design. AIGNER is represented in 18 countries from Europe to Asia and the Middle East with 85 stores worldwide.
Campaign Images & Stills
Implementation
Creative Direction & agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @petrovskyramone / Talents @franzi_stegemann & @annesophieagp / Hair & Make-up @arzuyoncek / Local Production @8sky.p / Retouching @mrblonderetouch / Location @villak.marrakech
Creative Direction & agency @garagecreatives / Art Direction & Design @theresa__weber & Armin Brenner / Photography @petrovskyramone / Talents @franzi_stegemann / @annesophieagp / Hair & Make-up @arzuyoncek / Local Production @8sky.p / Retouching @mrblonderetouch / Location @villak.marrakech
